Hiske, Drill this

Sir Hall speaks of how meaning gets constructed through language (symbols and signs); in other words socially constructed codes that can be changed. Throughout his post on the struggle between finding alternate energy sources and sticking with oil Hiske used a series of descriptive language moments and a couple strong key words. For instance, the word offshore drilling is a constructed sign. Why not say something along the lines of “searching for oil in surrounding coastal waters”? Offshore makes the drilling seem distant and less close to home which could raise popularity. Also, using descriptive language is another key tool of Hiske writing. He uses a story about stale bread to convey the public sphere of perception and ideas. Making the masses seem smaller and more tangible to understand.

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