Responce to Hiskes Readings
Looking over the Hiskes readings, I was able to find a few instances of signs and codes used by the author to help shape his message. In the Hall reading “Representation: Cultural Representations and Signifying Practices” he explains representation is the “essential part of the process by which meaning is produced and exchanged between members of a culture.” I saw this come into play in the second Hiskes article when he brings in opinions of different groups on Obama’s off-shore drilling campaign. These opinions ranged from being highly against too showing some support. We use the different points of view in order to shape a better understanding of the subject and help decide if it is the correct thing to do. The second system of representation in the process of constructing meaning, as Hall describes, is language. When Hiskes mentions how we are so used to our “auto-centric, gasoline-dependent living” he is not only communicating his ideas, but also using signs to make his statements carry more meaning to the reader.
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