The Sound Green

For my project interview I met up with Janet Nazy from the Partnership for Water Conservation. The main purpose of the company is to bring together other companies and help communicate the message of water conservation. So of course, she had a wealth of information on good communication techniques. She noted that by far the most successful way to get people to agree with your message is by appealing to their emotions. I thought this was very interesting because we talk about this all the time in class. One example she gave is when she has a booth set up at a public event, she gets much more of a response when she includes disturbing pictures of what can happen if we don’t take care of the water. If she has no visuals, not as many people notice the booth or care to stop by. She said that through her experience most people out there don’t want to change their habits and could care less about water conservation. To change those types of people you just have to make it hit home, and the only way to do that is through an emotional response.

Here is the website to the Partnership for Water Conservation; they do some really cool stuff.

http://www.partners4water.org/index.html