Over and Out

So, the quarter has ended, and my project has been a good experience for me, but hasn't been fruitful for others yet! I can't force other institutions to work on UW's timeline.

My meeting with Camp Long has been delayed - again - but here is the link to the fan page. Look out for updates when they let me. :)

Here is the guide I put together for the Green Seattle Partnership - inviting forest stewards to create their own Twitter accounts to reach out about their work site events.

And finally, here are the other suggestions I had for the GSP website to integrate it more with social media.

(These docs are in lower quality than my original files. Enjoy...)

-Cecile

Emerging concerns of the BP oil spill

The BP oil spill in the Gulf is already causing mass amounts of damage to the underwater environment not visible by our eyes. The oil spill will definitely create dead zones and some irreversible damage to the eco-system! Posted below are two links to current articles on the issue.



The Vanishing Puget Sound Abstract

The topic of dead zones has been observed and studied scientifically often over the last decade, but has had little presence in the public sphere in the Northwest United States and even the global sphere. A failure to recognize the existence and expansion of dead zones in the Puget Sound would be fatal to the health of the environment and the standard of living of those that reside in the Northwest. Dead zones are of particular relevance because its relation to the world’s current issues of climate change, food scarcity, and pubic health. Research analysis of dead zone discourse and the larger contributing factors reveals that dead zone growth is enabled by an absence of regulation, poor accessibility and transparency of dead zone information, and insufficient funds to solve the problem. The findings suggests that education and working to solve the problem in small communities would be more efficient as policy making decisions on regulation has been sluggish and needs additional reinforcement from society.

The Use of Social Media to Amplify Environmental Volunteerism

     There is a large network of individuals that are readily available for contact on public areas of the internet.  With the growing number of social media users, and new marketing tactics to tap into that population, my objective was to introduce or expand some of those concepts to volunteerism and environmental communication.  Ultimately, to implement a strategy which would frame the organization’s visibility as appealing to isolated persons, and consequently increase the number of volunteers.  To target the strategy locally, make it easily shareable, and be personally appealing, I suggest ways for the GSP to implement social media directly on their website.  For volunteer forest stewards that wish to put in the effort to maintaining a Twitter account, I recommend an appropriate way to do so.  Finally, I create a Facebook fan page for Camp Long, which is undergoing governmental review but has the potential to be a template for all Seattle Parks pages.  While not everything has worked out as anticipated, these efforts thusfar have driven more traffic to the GSP website.

Corporate Reporting of Environmental Impacts - Abstract

Goldman to Encourage Solutions to Environmental Issues Corporate Responsibility:  Communicating Environmental Values, Vision, and Performance through Annual Reporting


The concept of sustainable development has continued to shape public opinion as well as to motivate corporations to adopt practices benefitting, or causing less harm to, the environment and society. The importance of sustainability performance disclosure through reporting has been noted by many, "If a firm’s performance in these areas is improved from the past conditions, or if it is better than that of its competitors, then publicizing the fact has the potential to differentiate the firm’s products, to put pressure on its competitors to do likewise at an additional cost of doing business, and to increase positive reactions from stakeholders including employees and investors as well as customers” (Morhardt, 2002). It is obvious that annual corporate sustainability reports are necessary of all public companies. However, many companies fail to publish these voluntary environmental reports, while others have taken honorable strides toward communicating their achievements. Looking at these reporting differences has revealed communication techniques for the most effective reports, and the effects of reporting on the public.

Jacob and Sam's Project Abstract

This is an advocacy project to help spread the word on the Puget Sound water system and the non point-source pollution that haunts it. Hopefully by the end of the project we will be able to educate people on the cause of pollution, why it is harmful, and what we can do to prevent it. In order to achieve this we attended events and interviewed specialists, conducted research on local non point source pollution, and created a graphic design to educate the uninformed citizen. The poster will be sent all around the internet as well as posted physically on public billboards. Only the most valid and applicable information was on the poster in order to quickly and effectively communicate to our audience. The goal is for a poster of this type to represent the harm caused by non point source pollution and how you can make easy everyday changes to reduce your pollution contribution.

Revised Outline

For my project on water pollution I've decided to focus my research on dead zones and also addressing dead zones in the Puget Sound. My Paper outline looks like:


Introduction of topic-
brief what it is, why it is important, what is the environmental issue, what is the communication issue

Brief history of dead zones-
where they originated, past and future dead zone research

Most prominent dead zones currently in the world-
how it got that way, what is being done moving forward

Puget Sound dead zones-
examine the causes, movements, policy involved

Dissect communication issues

Conclusion, solutions to communication issues

Hopefully this will help me fill up 15 pages. I'm hoping that the amount of resources I find will fill out the paper

What is Apple Hiding?

I am an Apple consumer.  Ever since those grade school days using the OLD Apple Macintosh computers I have been a fan.  But, I am also a fan of the environment and those companies who honor it and their stakeholders through their environmental reporting, such as Dell, IBM and HP.  Thus, I am quite disappointed with Steve Jobs and Apple execs, even Board member Al Gore.  As an industry leader, why doesn't Apple want to follow suit?  This past February at the annual shareholders' meeting, two proposals to require further analysis of the company's environmental impact were rejected by the majority of shareholders, while a small group spearheaded by As You Sow, fought for this necessary move.

One proposal would have asked Apple to produce a detailed environmental sustainability report. The other called for a board committee focused on sustainability. Apple, which had opposed the measures, said investors rejected the proposals but did not give voting percentages.  Responding to shareholder questions about Apple's environmental record, Jobs pointed to several steps he said the company is taking, such as getting suppliers to make products with nontoxic materials and reducing waste by cutting down on extraneous packaging. (Huffington Post)
If they can put this information on their website why can't they shell out the money to create an annual report?  Small and large companies alike are reporting on their environmental and social goals and performance under Global Reporting Initiative (GRI) guidelines.  Is it necessary to follow their peers, or can they have transparency by putting up information online only?  I'm not sure whether to believe their claim of taking an "alternative" route.  It seems more like they have something to hide.  I mean, the only sustainable success that has been confirmed is the financial sustainability of the firm and its shareholders' value (which has increased at an average of nearly 1000%).   


Article References:
As You Sow an organization that strives to increase corporate responsibility; spoke at the shareholders meeting on behalf of a small group of shareholders who proposed the environmental efforts.  This is the second year they have proposed Apple to report publicly.
Huffington Post
macnn
EE Times

Nature

Nature is a PBS show that is in its 28th season. The show is designed to bring the ‘natural world’ into people’s homes. It has received upwards of 450 awards. Does the number of awards it seems to accumulate mean that people do care about nature? Is the show soaking up the advantage of having a widespread audience to get out an environmental message for change. Messages need outlets to be heard and this show is a perfect one. It is an example of working with what is popular to make something else popular. I recommend watching a show!

Avatar Depression!

http://ncseonline.org/NAE/envirojustice.html

Here is the link to some of the “alternative” environmental views of Native Americans. Essentially they look at humans, plants, and animals as equally important. I was actually talking to my roommate about this over the weekend and his response was, “Hey just like those blue people in Avatar.” This is absolutely correct, because the “blue people” of Avatar are BASED on the ideas of Native Americans, which many people don’t actually realize. This makes me think of the “Avatar Depression” people faced, where after seeing Avatar they became depressed they can’t live in a place like Pandora. When in reality there are places like this and Native Americans have been teaching these “alternative” views for a very long time.

Ideas from my interview

For my project interview I met up with Janet Nazy from the Partnership for Water Conservation. The main purpose of the company is to bring together other companies and help communicate the message of water conservation. So of course, she had a wealth of information on good communication techniques. She noted that by far the most successful way to get people to agree with your message is by appealing to their emotions. I thought this was very interesting because we talk about this all the time in class. One example she gave is when she has a booth set up at a public event, she gets much more of a response when she includes disturbing pictures of what can happen if we don’t take care of the water. If she has no visuals, not as many people notice the booth or care to stop by. She said that through her experience most people out there don’t want to change their habits and could care less about water conservation. To change those types of people you just have to make it hit home, and the only way to do that is through an emotional response.

Here is the website to the Partnership for Water Conservation; they do some really cool stuff.

http://www.partners4water.org/index.html

Check Out the View!

Thought this might be an "alternative" voice from the regular office environments-- Treehouse Office

we are all going to die

Last night i was reading the Alex Steffen article preparing for the quiz today. Reading it right after the Gore article was very disturbing. Although I'm not sure i feel the same pending death and destruction the Al Gore does, i do feel that he is making a good point in that strong action needs to be taken to combat global warming. Steffen's article further made me realizes that drastic measures need to be taken in order to change the process that has already been started. The reason this is depressing to me is our government in its current form can not take dramatic action of any sort. If al Gore is even close to right about the seriousness of this issue then we are all doomed. Things are not going to change in the way Steffen is proposing, there are to many powerful interests opposing them. Real change can not happen if our government continues to work, or not work, as it does. I don't want to be a downer but i believe that our government in incapable of anything but the smallest of reforms, and if Steffen and Gore are right then we are f-ed. Change will not come, no we can't. Sorry but we are all going to die.






These are prototypes without knowing anything more, what do these make you think about???

Environmental Slogans that are probing for a reaction and thought

20. You Must Be the Change You Wish to See in the World

19. Every Time History Repeats Itself the Price Goes Up.

18. Where Do You Think the Environment Is?

17. What Would Nature Do?

16. I Object to NOT Saving our Planet

15. Can You Hear the Eco?

14. Hear the Trees Falling?

13. Ignore It And It Will Go Away

12. What Will Your Children Breathe?

11. What Will Your Children Drink?

10. See Green, See Life

9. Melting Ice – A Hot Topic!

8. Delivering Environmental Innovation Through Sustainable Practices.

7. Kick the CO2 Habit

6. Green. That’s how we’d like the world to be.

5. Good Golly, Go Green Girl

4. It’s Cool to Be an Eco-school

3. Green for Bikes

2. Reduce, Reuse & Recycle

1. Will Work for Trees

I found these slogan approaches to be interesting and it got me thinking about what each of them is asking audiences to do or what exactly the slogan is getting at. Try to think of ways you react to these twenty slogans. The website below also offers some insight into what each one means or draws on.

Bureaucracy

One of the most interesting challenges that I have run into with my project is working with a government agency - Seattle Parks & Recreation.  From day one at my internship in social media marketing, I was so surprised that people would just trust me not to post inappropriate or irrelevant information through Facebook, Twitter, Wordpress, etc, accounts.  I hold in my hands the passwords to dozens of accounts of big-named clients!  Working with the government is an entirely different story.  I thought it would be as simple as creating a Facebook page and Twitter account, making it look pretty, coming up with a good strategy, and approving it before going live.  In reality, the page has to be set up and branded as seattle.gov by one person for every single government organization that wants to go on FB, and after that's done, I have to go to their office and edit it from their computer on their account.  They are toying with giving me access temporarily as an admin of the fanpage.  They are advanced enough to have a social media policy, and I hate to challenge our government (Ok, no, I really don't) but Facebook changes every few months and they are not up-to-date to deal with it.  I realize now that it's a struggle because they have to bring up policy changes in official meetings which might be laden with pressing issues... but seriously, if they have a social media addict and professional come in to help for free, you've got to be able to accept their help!  This project might be more than just a temporary nice Facebook page... jobs in the parks department are just waiting to be cut, and if we can build a shown fanbase and outreach for events and classes at the Camp Long Environmental Learning Center, who knows, a few more naturalist jobs might be able to stay after all.  Get with the program, and accept my help already, Seattle, WA!

With minimal effort, I was able to locate a very important resource for our project. Please paste these links directly and click on a few of the initial links to parts of the document. There is more than enough information in here to support our claims about pollution sources. It is time to discuss the "bigg Comm question" and how we are going to answer it!!!!

This is the link to the Dep. of ecology website,
http://www.ecy.wa.gov/programs/wq/nonpoint/index/html

This is the EPA's impervious surface pollution run-off site
http:/www.epa.gov/nps/MMGI/Chapter4/ch4-1.html

Under "C. Scope of this Chapter" have a look at "general sources" they are all outlined very well. Lets choose some topics from those?

Camp Long Splash Page

Hey guys, I'm working on a splash page image for Camp Long's facebook fan page that is going to be set up soon.  I'm trying to make it appealing to people who are looking for family activities (i.e. good clean fun.)  Do you have any suggestions for font/arrangement of the links? When it's finalized, I will create a link map via HTML so the links will work (links will lead to relevant sections on their seattle.gov website), but it's too much work to do it before I know that the buttons are in good places. The actual image is larger as well.

 I just sent it in to get feedback from my contact at Camp Long. Let me know if you have any suggestions.

Project Outline

Water Pollution is one the most pressing environmental concerns. There isn't one source of all water pollution but a multitude of contributors. In areas of the Puget Sound, parts of the water system have become dead zones where no life exists because of water pollution. For my project I plan on examining-

  • the main causes of dead zones and the environmental impact they have
  • how dead zones are marked and controlled to not grow
  • who is responsible for dead zone regulation if any at all
  • are there solutions to restore dead zones and clean them up
  • how groups advocate for the health of the Puget Sound
  • which communities have the greatest voice, power, and impact on dead zones in the Puget Sound
I myself don't personally have a lot of knowledge about dead zones and how they affect the Puget Sound, so I expect from my findings that there probably isn't a lot of awareness on the issue and that there is only a handful of people that are looking at ways to deal with dead zones.

Project Outline: Environmental Reporting

 ISSUE
One by one, companies or various industries are adopting the green trend.  Creating products from recycled materials, using efficient energy sources, and conserving natural resources are all the beginning steps to developing as an environmentally-friendly company.  How do these companies communicate  their accomplishments to consumers, competitors, shareholders and other stakeholders?  
After attending Heather Rogers' lecture on her book "Green Gone Wrong" and learning about industry practices as a part of the green movement, I find it pertinent to research the activities of companies in response to the environment through their published reports.  UPS is an example of an industry leader in their environmental efforts, while Apple refuses to publish a formal environmental report.

METHOD
Following further investigation of this topic, I will choose particular companies to discuss within my paper -- those who lead their industries, some who have room for improvement, and others who are falling behind.  My project will include the importance of formal environmental reporting, just as financial reporting is required of all public firms, and explain the communication methods used.

I know this topic could be a bit dry, however reporting is a critical form of communication by industries and individual companies.  At this time, many business owners still need to be convinced of their negative impacts on the environment, let alone understand the importance of improvement and communication of these actions. Plus, there are many organizations who are exceeding standards and seek to maintain the welfare of the environment.  These companies should be acknowledged for their efforts and intentions. 

Make your own eco-friendly trash bag


Ever since Hong Kong lawmakers approved the plastic bag fee in April 2009, Hong Kong citizens have been adjusting to the changes in their grocery shopping habit quite well.  Some people even go beyond the policy to cut down plastic bags usage, and my uncle is one of them.

When I visited my uncle's family in January, I was amazed to see the trash bag he made out of newspaper.  
"I staple the sides together after reading the newspaper everyday," my uncle said.  "And you want to get into the habit of emptying any liquid."
Affordable way to go green!  Now I'm using all the newspaper ads I get to make my own eco-trash bag.

I can feel the sorrows of marine life

via Seattle Times

I have been following the oil spill stories and the more I read, the more hopeless I feel.   Sometimes I think Mother Nature must have thought, "You humans want oil? Here, I'll give you SOME oil." And then oil started gushing out from the seabed in an angry manner. It seems like human power has finally lost to the nature.

That was my surrealistic way of interpreting this oil spilling disaster.

If you are interested in reading a more rational interpretation, read Jonathan Hiskes' story on Grist.
Wake up, Obama.  The Gulf spill is our big chance

Product outline

After looking at different waste products we can recycle, I decided to focus on electronic waste (e-waste) recycling.  So here are the main points of my project:

 
1) Briefly define "electronic waste" and its impact to the environment

2) Break down the recycling process.  The Department of Ecology is responsible for the e-waste recycling. Ask questions like what will happen after we put our batteries into the recycle bin?  Where do they get sent to?  How do they take the waste apart? I'm going to conduct a phone interview with Miles Kuntz early next week and hopefully he can give me a better sense on the process.

3) Look at the e-media collection system of the UW.  For this part, I will focus on the awareness of e-waste recycling.  I'm writing a story for the UW Daily and I will soon meet with Eric Johnson who is in charge of the UW recycling.  I will locate the e-media recycle bin on campus and residence halls and interview students to see if they are aware of the bins.


I'm trying to look at ways to make my project sounds less dry and more interesting.  Stay tuned.

Project progress report

Sam and I were finally able to meet this last Wednesday before class and discuss our plans for this project. In order to complete this advocacy project we are going to make a short video concerning local (Puget Sound area) water pollution issues.

Video construction: this will get planned out after some brief research this weekend. Since the video needs to be no longer than about 5 minutes we need to make sure points are made and supported concisely. The first segment will outline current pollution sources and problems in the Sound. The second segment will go over current projects and measures taken to alleviate the pollution. The final portion will offer insight and further analysis of pollution management practices and what "you" the individual can do.

This video will be targeted towards highschool/collegiate people. We hope to use responsible humor to make our point.

We're going viral!

Let’s face it, the water system of the Puget Sound is in trouble. Everyday there seems to be more and more threats on the Sound, including toxic chemicals, polluted storm water, and regular pollution from the ever increasing human population.

The Puget Sound is the nation’s second largest estuary, so why aren’t we doing more to save it? It might simply be that the message is not getting out to enough people. So, Jacob and I are heroically taking matters into our own hands.

After some brainstorming we have decided the best way to successfully communicate our message would be through video. We are going to create an advocacy video about the troubles of the Puget Sound water system and send it around the web.

I think the natural progression of things is our video will not only save the Puget Sound but also save the world and our class will become famous. Well maybe that won’t happen but hopefully we can at least educate a few people about the issues surrounding the Sound and what they can do to help.

Look and you will see an OUTLINE!


Narrowed down the scope and water conservation is what I got. I went to an event that told me

all about how water is a dwindling resource and climate change does not help matters.

While important and useful information it did not grab my attention as something to study. Everyone else in the room was already highly invested in water resources; I was the lone coyote desperately trying to make sense of the presentation. I don’t want to study water in the context of only the scientific world. Instead I want to look at the interaction the scientific world has with the rest of the population. Water conservation allows me to this. Learning how to garden more efficiently when it comes to water use, or buying the latest toilet that saves water are realistic changes that a person can take. Exploring the different options for conserving water and looking at the organization Partners 4 Water are going to be the base point of my project.

I feel that water conservation is a double edged sword. People may not see that water is depleting. Therefore, I am researching rainfall, precipitation, and water levels in the Northwest over the last ten years to show why water conservation is important.

Local versus governmental. I am going to focus mostly on what individuals can do about water. Although, any big pieces of legislation on water rights I plan to outline as well.

By the research I have already done I can tell that the outcome is going to be positive. Attempts to conserve water is not something new but with the current surge water awareness there are more inventions and ideas than ever to help solve the problem.

A Very Good Place to Start

Let's start from the very beginning. The Cascade Land Conservancy put out the Cascade Agenda - a 100 year plan which "identifies strategies for conserving forestlands and farmlands and creating vibrant, spectacular cities" (via cascadeland.org).  As part of these strategies, they spawned the Green City Partnerships, to restore urban forests.  Green Seattle has a twenty-year plan to restore and maintain urban forests, which they say are "public assets that beautify and strengthen our local neighborhoods. Not only do they provide recreational opportunities for citizens, they also protect native wildlife habitat, improve air quality, mitigate stormwater runoff, and help keep our cities cool" (via greenseattle.org).  The canopy cover that they provide are being threatened by invasive species, which will potentially destroy 80% of that cover which we need for a healthy city.

With budgets falling apart all over the government, the only way the plan can be achieved is through volunteer work and community service.  We need to communicate this message to the public in a way that they will feel stewardship over the place they live, and feel a compelling responsibility to physically pitch in.  Realistically, we just need to make it incredibly convenient for people so that they'll show.

I think I can help.  I want to get more volunteers, or even at least make it easier for current volunteers to stay up-to-date.  I've talked with the Green Seattle Partnership and am working on making it possible for volunteers to share updates about the parks over which they have stewardship.  Before we can think about implementing a standard system for dozens of sites, I am going to test it out with one site, namely Camp Long in West Seattle.  This will involve updating their Facebook page and tweeting out about their next event in May, to see if building a following on Facebook and inviting individuals on twitter will actually increase their regular number of volunteers.  If this works, I can write a general strategy, and hopefully it can help out the cause all around Seattle. Woohoo! The wheels are in motion! Can Seattle last 20 more years?

Project updates

Because of this sore throat I had, I had been having reoccurring fevers.  But I am a lot better now.


Three steps I am going to take this weeks are:
1) Narrow down my project on composting and come up with a specific communication question.  I have been thinking about the best questions to ask within this topic and I feel like I am getting a little lost now.

2) Contact people who work at the Picardo Garden Farm and see if they can share some insights about the composting toilet they have created.  I particularly want to know if they have made use of this composting toilet to promote the concept of composting in the community.  If yes, how?

3) I would like to find out who is the best to talk to in order for me further this research on composting.  I want to know which government department or organizations are responsible for the outreach of the concept of composting and recycling.

This project must get rollin!!!

Thanks to a capstone analysis paper, this project has been chillin in the back seat. The great and new news is that Sam and I will be collaborating on this Seattle water supply project. Hes got the Communication skills and I got the Environmental Science skills...together...unstoppable.

I have had baaad luck getting an interview set up and am now considering my watershed management professor from last quarter. He is an extremely valid source of information concerning policy as well as ecology.

Sam and I were to meet last Friday but plans were interrupted so EARLY this week we will sit down and draw up some focused plans.

Finally, I plan to research Gregoire's emergency drought plan further and present my findings to my partner and discuss whether we want to get specific about it.

Project Steps

Green consumerism is a broad topic that can be assessed from multiple angles.  In order to focus on both communication and the environment, I will have to take some time to really think about the direction of my project...
1. Before I can continue to work on my project, I must narrow my topic and create an outline for research organization.
2. Decide which companies or contacts I could research/interview and gather information in addition to my first interview.
3.  Begin to take notes and observe the products of the green movement, and how they are communicated to audiences and consumers.

Steps to make

My project steps for the next week are


1. Make a connection with one person at my public event this Tuesday.
2. email a representative in Olympia and try to set up a meeting in person or over the phone
3. Meet with my interview personal.

Project Steps

1.) First I will decide whether to focus my project research on water pollution in the Puget Sound and laws in relations to boats or on water pollution in the Puget Sound and dead zones created by this and how that is regulated.

2.) Then the next step is to get a good grasp of the nature of the problems regarding my topics from my interview.

3.) Finally, I will narrow down my topic and focus on conducting research on similar bodies of waters in other states/regions and look into how those are regulated and the issues and solutions comparing the similarities and differences with that of the Puget Sound

Project Steps

Here are three steps I’m taking this week to further my project:

1.Start doing more in-depth research on how Puget Sound water advocacy groups communicate their messages to the public.

2.Meet up with Jake and start mapping out our project and figure out what direction we want to take it.

3.Meet up with Janet Nazy of the Partnership for Water Conservation on Friday and conduct an interview.

The Hip and the Hip-Replaced

After discussions with three different sources, at Camp Long and at Green Seattle Partnership, I am going to begin strategizing with them to let social media help them.  With Camp Long, I will focus on building a Facebook fansite targeting "hip" internet-savvy West Seattleites middle-aged and younger.  With the GSP, I will help introduce Twitter as a marketing tool to their volunteer park stewards to help get more of a turnout.  To a more realistic and minor extent for first-time internet users, this means merely being able to update the Twitter feed in the case of an emergency event-detail change.  For those who want to tackle something larger, I will explain how to make the Twitter account relay an appealing plea for more volunteers and to become an interesting account to follow.  The following three steps I will by no means finish in the coming week, but I will certainly outline and somewhat flesh out:

1. A Facebook fansite splash page for Camp Long that looks legit! I want to better learn how to design an image like on the Best Buy or Starbucks splash pages where I can make clickable, appealing buttons which link to sections on the Camp Long parks website, for example.
2. Start to publicize the fan page and aggregate followers, even without the final touches I am sure people will "Fan" (well, now "Like") the page.  Lincoln Park has over 2000 and they don't even update!
3. Start making an intuitive "how-to-use twitter" guide for those who primarily write hand-written letters! This will be tough, and I'll have to get many pairs of eyes to proofread it so that I really do speak in terms that will be helpful for those who have never used Twitter, and rarely use the internet.  I think it could evolve to be a great tool in the volunteer service.

project idea?

I am still trying to do something artistic for my final project, although my view on the best way to present this project in the context of the class has changed. I feel that creating something in the public sphere and analyzing the communication processes that take place as a result of it may be a good way to go about. What does art communicate to the average person? Can art bring about a shift in ideas? What is arts relationship with the environment? These are a few questions I hope to get at in my final project. I have always had an unstable relationship with “activism” art and I would like to explore this relationship in my final. To help me with these questions I will engage with the artistic community and environmental community and create an artistic form of communication to be displayed in public. My presentation will be a discussion of the communication taking place through the art work and its relative success or failure.

a useless rant

Prompt 1: I know that simply because we are in this class means that we are all now, and always have been, die hard environmentalists. The fact that we are at UW means that we are all open-minded liberals, boiling with hatred for all the right wing morons that we hear about MSNBC (but rarely ever meet personally). Im sure that everyone is super pissed that Obama is opening drilling in Alaskan and Atlantic waters, and that we are not all zooming around in electric cars in our politically homogonous city, but in case you forgot, America still runs on oil and will for quite a while longer. It is not very difficult to imagine Hiskes’ clean, pedestrian friendly, high speed train city, but all you have to do is look around you to realize that there is a lot of work to be done before we get to that point. Our progressive eco friendly city was built with oil and continues to be built with oil. The free trade coffee you are drinking right now would still be in Central America without oil. Things don’t change in an instant just because there is some new cat running things. Not everyone in this country is an atheist living in Seattle with a compostable toilet. We still need oil, and we need oil to get to a point where we can stop using oil.

Green Consumerism and Marketing - do green goods really help?

After thinking more about the project, I have decided to change my topic to focus equally on both communication and the environment.  This "Go Green" trend has been on the rise for less than a decade persuading industries, companies, and individuals to follow suite in hopes of doing their part to reduce their carbon footprints and save the planet.  What has actualy changed since all these product have been offered to the world?  Is the idea of Global Warming being blown out of proportion to boost the enconomy from this depression?  Tax payer money is being spent by the government to research and build with a foundation to benefit the environment.  Can this be a repeat of FDR's Civil Works Administration (CWA)?  Companies are targeting consumers by producing products with claims of being environmentally friendly.  How have these ploys affected our actual impact on the earth?  Is there less garbage going into the landfills?  Are there more people who compost their waste?  We shall find out...

Hopefully Heather Rogers could help to futher my research --


Tuesday, April 27, 2010 | 7:30 – 9pm
Location: Downstairs at Town Hall; enter on Seneca Street.
As consumers take environmentalism into their own hands, a dynamic green marketplace has emerged: Organic food, hybrid automobiles, and biofuels imply that we can stop global warming by swapping dirty products for “clean” ones. But can Earth-friendly goods really save the planet? Journalist and Demos fellow Heather Rogers, author of Green Gone Wrong, takes a critical look at the products and practices that pledge to fix our environmental woes. Presented by the Town Hall Center for Civic Life with Demos and University Book Store. Series media sponsorship provided by Publicola. Series supported by The Boeing Company Charitable Trust, the RealNetworks Foundation and the Otto Haas Charitable Trust.
Advance tickets are $5 at www.brownpapertickets.com or 800/838-3006, or at the door beginning at 6:30 pm. Town Hall members receive priority seating. Late seating is not guaranteed.
LEARN MORE: About the book
Watch Rogers discuss the myth of green capitalism at the Socialism 2009 conference YouTube
 

Project Ideas

The issue of water pollution is an extremely pressing and controversial issue. Water is instrumental to life and the amount available to the world that is usable is limited despite the large bodies of water that exist. More and more water eco-systems are damaged and tainted from run-off of impervious surfaces, oil from boats, and C02 emissions that sink into the water. The Puget Sound is an eco-system at risk of water pollution. Especially because everyday thousands of people commute using the ferries. I propose to research the current water laws and learn how and if water pollution is regulated in the Puget Sound and if there are sustainable alternatives that can be implemented to lessen the damage of water pollution on the Sound.

Deciding to Drill: Efficiency over Sufficiency

To sum up my findings from the Hiskes articles, the move to open up more sections for offshore drilling seems motivated by political agenda more than the need for resources and stabilizing the economy. The political agenda is evident from clear codes and signs from the discourse. In Obama's reasoning to allow offshore drilling, he argues that we need the fuel while we "ramp up production of new sources of renewable, homegrown energy". It sounds reasonable to a person who doesn't know much about offshore drilling and utilizing fuel. If the argument is we need fuel now, then the truth is it would take years before the oil that is found is gathered and usable and we wouldn't be able to use the fuel now. Then his point is constructed as positive by considering the energy "homegrown" acting as an appeal to nationalists. The way the proposition is constructed is more about making political moves than telling a solution. The question I have is, do we really need oil now more than ever? The plan is that offshore drilling will help the economy of the nation, but the plan in no way is a sustainable one. Obama's decision reveals the true issue of over consumption and lack of sufficient practices and frugality.

The constructed meaning of "drill"


Hiskies has repeatedly used the word drill in his articles and I can see how Hall’s idea of constructionist representation is applied here.  I noticed that “oil drilling” could be a positive or negative phrase depending on a person’s stand on environmental issues and political views. A republican believing in an oil-based economy will very likely react positively to the slogan “drill baby drill” while a democrats supporting clean energy will be furious to see the slogan.  In the case, the meaning of “drill” has a socially constructed meaning, and it can be changed by how oil drilling is related to other things.  In his speech, President Obama said oil drilling is essential to the country because the oil can possibly last for 10-12 years.  Perhaps this will buy us more time to develop some cheap clean energy.  However no matter how much President wants his oil drilling plan to sound justified, environmental activists are not buying it.  Is it because these activists are influenced by the negative emotion attached to “oil drilling” regardless of it’s the possibilities it may bring?  Or do these people not want to see the country become more dependent on an oil-based economy?

Hiske, Drill this

Sir Hall speaks of how meaning gets constructed through language (symbols and signs); in other words socially constructed codes that can be changed. Throughout his post on the struggle between finding alternate energy sources and sticking with oil Hiske used a series of descriptive language moments and a couple strong key words. For instance, the word offshore drilling is a constructed sign. Why not say something along the lines of “searching for oil in surrounding coastal waters”? Offshore makes the drilling seem distant and less close to home which could raise popularity. Also, using descriptive language is another key tool of Hiske writing. He uses a story about stale bread to convey the public sphere of perception and ideas. Making the masses seem smaller and more tangible to understand.

WATER, earth, fire, and air. Laws are the new Captain Planet

I am going to be taking a look at the legal side of water in Washington, more specifically the Puget Sound. For my event I will be attending the 2010 Water Year Update and Overview of Water-Related Climate Change Adaptation Efforts Lunch. For a person of interest in the interview process I am leaning towards three different people. Either a recent law school graduate who has an emphasize on water law, Paul F. (Seattle Water), or Jen M. Breaking into the legal realm surrounding water through the event and interview and the going to be pivotal in grasping Washington’s situation. Looking into political platforms, getting in touch with a representative in Olympia, and visiting a couple companies are also ideas of exploration for the project.

Project Updates

For my project, I will focus on Seattle's system of compost as a part of the city's waste management.  I am going to attend a seminar which will provide individuals with the knowledge to compost in the right way in Wallingford on April 22nd.  I hope the seminar will give me a better sense on composting and perhaps inspirations on to promote the concept of compost in the community.  As for the communication question, I want to look into the education aspect of compost.  What are different organizations or state departments doing to educate the public?  How well educated are the Seattleites on the concept of compost?  And how many household are doing some sort of composting at home?  I will also go check out the first compost toilet in Seattle and perhaps interview the organization or people who came up with the design.  I may use the UW as a case study and find out how the UW community is doing with composting.  It will be a great help if any of you can give me some feedback!  



Responce to Hiskes Readings

Looking over the Hiskes readings, I was able to find a few instances of signs and codes used by the author to help shape his message. In the Hall reading “Representation: Cultural Representations and Signifying Practices” he explains representation is the “essential part of the process by which meaning is produced and exchanged between members of a culture.” I saw this come into play in the second Hiskes article when he brings in opinions of different groups on Obama’s off-shore drilling campaign. These opinions ranged from being highly against too showing some support. We use the different points of view in order to shape a better understanding of the subject and help decide if it is the correct thing to do. The second system of representation in the process of constructing meaning, as Hall describes, is language. When Hiskes mentions how we are so used to our “auto-centric, gasoline-dependent living” he is not only communicating his ideas, but also using signs to make his statements carry more meaning to the reader.

Project update

For my project I have decided to focus on the water of the Puget Sound. I would like to look at the current pollution problems surrounding it and what exactly we are doing to fix it. More specifically, I’d like to look at the communication tools (if any) and strategies that are being used to get the message out there. I feel that with such an important and timely issue we are not going to get anywhere without solid communication across all fronts. On Thursday, I am going to Dr. Emoto’s talk titled “Messages From Water.” I think the talk will further my understanding of the importance of water and the urgency we must use to save it. For my interview, I have reached out to groups such as Partnership for Water Conservation, The Puget Sound Nearshore, and the NAWQA program. I would like to not only discuss the current water problems of the Sound with them, but also learn about the advocacy work they are doing and how they get their message to the public.

Oil much?

Our fearless instructor has framed his friend Jonathan Hiskes as an obsessor over nothing but oil.  I'm sure it was for instructive purposes.  Some "signs" Hiskes used include: offshore drilling, jobs, Palin, and Gulf Coast.

"Offshore drilling" is loaded.  But in completely different ways depending on your context.  If you've heard some statistics, you might think offshore drilling is barely harmful, and a great way to get oil from your own country.  If you believe others, you snap in disgust, can't understand why some people think it's even an option, and vomit a bit in your mouth.  Hiskes clearly belongs in the latter group.  Yet again, my favorite problem comes up.  Here we read three entire articles (1, 2, 3)... and no one has said anything about facts, only about the false realities that different political parties have constructed around a concept.  FACTS, people!  Why does the GOP think offshore drilling is ok?  It must come from somewhere.  Why would you as a democrat assume that it's awful?  Quoted from a Republican and a Democrat, respectively, I've heard drilling as "only literally harming the tiny area over which the oil pump is placed; even environmentalists say it," and "devastating the entire ecosystem and watershed; all the environmentalists know it."  In exchange for less reliance on our warring enemies?  Will someone please convince me either way?  With links to a pure scientific report?  Who has done the Environmental Impact Statement (EIS) for these locations?  Is a Democrat environmentalist doing one EIS, and a Republican environmentalist, another? Can we have one of those for our required readings in this class, or do they simply not exist?  Are there any researchers in this entire world?  Bueller?

Hiskies articles and current environmental discourse

I would like to focus on the Hiskie article titled "Understanding the allure of drill baby drill" and draw upon its connections with the Hall article. In Halls piece, the three major forms of representation are discussed. "Reflective" representation is how language can reference/describe something or meaning that already exists in the world. "Intentional" representation is language selected to communicate or represent ONLY what the writer/painter/speaker etc wishes. The third, "constructionist" representation is more complex and is the idea that meaning can be extracted/interpereted by individuals based on the language used. I feel that much more meaning and more diverse interpretations arise through this form of communication and due to the individuality of most people, dominates over the previous two forms of representation. Hiskies article disects the meaning and different interpretations of the well known slogan "drill baby drill." More importantly, why people are attracted to and support this mentality. I found the analogy of impoverished/starving people in bread lines to be a bit far fetched but fundamentally true. People in our nation have a dangerous love for oil and like the bread liners, tend to just want more rather than think about getting somthing else that may be more nutritious or less harmfull to the environment. I feel that the slogan "drill baby drill" embodies the "intentional" form of representation; politicians and citizens of this nation who support the idea read and interpret the slogan strait up. They dont want to/cant think about changing their lives or investing in alternative energy sources so they simply want to drill, drill, drilllllllllllll.

Further development of research track project

The presentation that I will be attending this Tuesday is the second of three weekly presentations concerned with watershed management and Puget Sound water supply. A major part of a healthy and functional watershed capable of supporting a large metropolis with water are natural floodplains. Floodplains help slow runnoff, reducing erosion and increasing water quality. Vast amounts of floodplain/riparian areas in the Puget Sound area have been altered/developed and the upcoming seminar addresses the challenges of large-scale floodplain restoration on the Lower Tolt River. A Major Watersheds Strategic Advisor, a rep from the Seattle PUD, King County Department of Natural Resources and Parks and a senior ecologist will speak at the presentation, offering a well rounded assesment of the issues. I plan to use the information presented to gain a better understanding of current restoration discourse from the perspective water as a resource.

Narrowing in on Social Media needs

I spent the morning picking out tiny pieces of Styrofoam out of Lincoln Park's beach.  I was truly enlightened, today!

My morning began at Camp Long, where one other straggler showed up for a work party advertised on greenseattle.org.  I called the number that I saved from the website, to find that not only was the coordinator running late because of a family emergency, but the work site had been moved to Lincoln Park beach.  Running through my head: "Communication need #1: a need to update live changes as they happen on the website."

At Lincoln Park, I met another coordinator, Gretchen, and chatted with her as we searched the beach, trash bags in hand.  It turned out, she just got approval from the City of Seattle (she was with Parks and Recreation) to set up social media for Camp Long. A volunteer had set up a Facebook, but it turned out all wrong and they were just waiting to figure it out.  Is this divine intervention, or what??  I volunteered my services to create a social media strategy and fix their fanpage.

I am so excited for this project!  I am still meeting with Andrea W. from the Green Seattle Partnership, who oversees volunteer outreach for all of their work sites, to see if I can help out with that; but for now, I think I can set up a great model with the Camp Long strategy.  I've written out some ideas like creating a manual of appropriate subject matter to tweet out/post on Facebook, how to use Tw/FB for public outreach, and what to do to get followers.

For the last hour at the beach, Gretchen took some of the volunteers and I out on a nature walk, searching for marine life.  She had so much knowledge about all of the slimy wonderful critters that were hiding under those rocks at low tide!  Also, as we were picking up the drifted litter, she explained how certain things got there, and expressed hope that by doing these volunteer projects we would think about where all of our trash goes.  It certainly worked for me! All of the tips she had were translating into fun tweets or updates in my head.  I think that her social media page would do really well if it was updated with cool tips and wildlife to look out for.

...just a start

Seattle's first compost toilet

Here is a link to a news story that talked about the compost toilet. It is located at 25th Ave. NE and NW 82nd St.


http://seattletimes.nwsource.com/html/localnews/2011445678_bluebox26m.html


I think I will go check it out since I am planning on doing my project on composting.

Thoughts on signifying "climate change"

I think the way Hall talks about languages in “Representation: Cultural representations and signifying practices” helps me to look at environmental communication in a new way.  Despite scientists are discovering new figures or statistics over the past centuries, the term “global warming” is no longer new to the public anymore.  I think it is possible that whenever there are new findings about global warming, people who only care about the environment when they have time, which is most people, will automatically shut their brain and think they already know this “same old stuff”.  Gradually, global warming no longer sounds alarming to us, so we started referring the environmental crisis as “climate change”.  

Compare to the previous term, climate change can be used in more ways.  It is not only confined to the Earth heating up but also dramatic weather we need to deal with.  The term definitely attracted public attention and sparked conversations.  However, I think in the recently one or two years, the “scariness” of climate change has die down a bit, despite we are dealing with colder winters and warmer summers in general.  

I sometimes feel really frustrated about the environmental issues because it seems to me that no matter how much we talk about it and how we hard we try to cut down on daily consumption, we are still in search for the solutions.  I assume there are still many people out there who are not trying hard enough to save the planet?  Maybe environmental activists should use red rather than green as their campaign colour from now on so people may start to see the alarming situation of climate changes?


About composting

This article written by Jackie White is really helpful for me to understand the basic of composting.  The article includes things to compost, things not to composts, what happens to our waste etc.  It was written in 2008 so some of the things mentioned may be out-of-dated.  But I still think it is worth reading.


Here are some highlights of the article and if you are interested to read more about composting in our region, click here.
Along with plant material, food waste and food-soiled paper can be placed in the bin for collection.  
Things to compost include: meatless food scraps, eggshells, grains, coffee filters, tea bags, pizza boxes, paper towels, non-coated paper cups and plates 
Don't compost:  meat, dairy, grease, plastics or plastic-coated paper products 
Currently, meat and dairy are excluded as a precautionary measure, to prevent pests and health hazards related to storing the waste. But the Seattle City Council recently approved, as part of their Zero Waste Strategy, a weekly pickup plan that will allow residential customers to compost meat and dairy, starting in April 2009. 

Upcoming Events: Town Hall


Here are a few that may be relevant to your projects... some are past the due date, but could potentially be approved.  Comment if you plan to attend any of these!

Tuesday, April 20, 2010 | 7:30 – 9pm
Location: Great Hall, enter on 8th Avenue
Our good old globe is no longer so familiar, says environmentalist Bill McKibben. It’s melting, drying, acidifying, flooding, and burning in ways that no human has ever seen—such a new, fundamentally different planet, so suddenly and violently out of balance, that McKibben renames it Eaarth. McKibben, author of Eaarth: Making a Life on a Tough New Planet, argues that our hope depends on scaling back—on building societies and economies that can concentrate on essentials and create the type of community that will allow us to weather trouble on an unprecedented scale. Presented as part of Seattle Science Lectures, with Pacific Science Center and University Book Store. Series sponsored by Microsoft.

Tickets are $5 at www.brownpapertickets.com or 800/838-3006, and at the door beginning at 6:30 pm. Town Hall members receive priority seating. Late seating is not guaranteed.
LEARN MORE:
www.billmckibben.com
Read a Planet Green article by McKibben


Thursday, April 22, 2010 | 7:30 – 9pm
Location: Great Hall, enter on 8th Avenue
The Seattle Peace Chorus celebrates the 40th anniversary of Earth Day with a performance of music director Fred West’s environmental oratorio Upon This Land, a composition for chorus, quartet of soloists, brass quintet, woodwinds, and percussion. A dynamic, diverse group dedicated to creating connections through music, Seattle Peace Chorus was founded in 1983 to help bring an end to the threat of nuclear war.

Advance tickets are $15 general/$13 students, seniors & disabled, at 206/264-5532, www.brownpapertickets.com, or 800/838-3006; $20/$18 at the door.
 

Monday, April 26, 2010 | 7:30 – 9pm
Location: Downstairs at Town Hall; enter on Seneca Street.
In tackling global warming, scientists are turning to geoengineering strategies that sound like Wile E. Coyote’s latest order from Acme: huge contraptions that suck CO2 from the air, machines that brighten clouds and deflect sunlight from Earth, and artificial volcanoes that spew heat-reflecting particles. Journalist Jeff Goodell, author of How to Cool the Planet, explains some of the most ambitious, and heroic, projects in development to address this profound challenge to our civilization. Presented as part of Seattle Science Lectures, with Pacific Science Center and University Book Store. Series sponsored by Microsoft.

Tickets are $5 at www.brownpapertickets.com or 800/838-3006, and at the door beginning at 6:30 pm. Town Hall members receive priority seating. Late seating not guaranteed.
LEARN MORE:
About Goodell
Read Coal is Dirty by Goodell
Goodell discusses geoengineering with Canadian climate scientist David Keith for Yale360.


Tuesday, April 27, 2010 | 7:30 – 9pm
Location: Downstairs at Town Hall; enter on Seneca Street.
As consumers take environmentalism into their own hands, a dynamic green marketplace has emerged: Organic food, hybrid automobiles, and biofuels imply that we can stop global warming by swapping dirty products for “clean” ones. But can Earth-friendly goods really save the planet? Journalist and Demos fellow Heather Rogers, author of Green Gone Wrong, takes a critical look at the products and practices that pledge to fix our environmental woes. Presented by the Town Hall Center for Civic Life with Demos and University Book Store. Series media sponsorship provided by Publicola. Series supported by The Boeing Company Charitable Trust, the RealNetworks Foundation and the Otto Haas Charitable Trust.
Advance tickets are $5 at www.brownpapertickets.com or 800/838-3006, or at the door beginning at 6:30 pm. Town Hall members receive priority seating. Late seating is not guaranteed.
LEARN MORE: About the book
Watch Rogers discuss the myth of green capitalism at the Socialism 2009 conference YouTube


Wednesday, April 28, 2010 | 7:30 – 9pm
Location: Downstairs at Town Hall; enter on Seneca Street.
In the absence of a comprehensive national environmental policy, says urban planner Joan Fitzgerald, cities such as Seattle, New York, and Portland are taking the lead in addressing global warming, pollution, energy dependence, and social justice. Fitzgerald, author of Emerald Cities, argues that even though cities are major sources of pollution, they are uniquely suited to promote and benefit from green economic development, and point the way toward a sustainable future. Presented by the Town Hall Center for Civic Life, with University Book Store. Series media sponsorship provided by Publicola. Series supported by The Boeing Company Charitable Trust and the RealNetworks Foundation.

Tickets are $5 at www.brownpapertickets.com or 800/838-3006, and at the door beginning at 6:30 pm. Town Hall members receive priority seating.
LEARN MORE:
Fitzgerald’s Northeastern University bio
Watch Fitzgerald discuss sustainable cities as part of the December 2009 MITEI Seminar Series


Friday, April 30, 2010 | 7 – 8:30pm
Location: Downstairs at Town Hall, enter on Seneca Street.
Realizing the gaping hole between his environmental convictions and his own carbon footprint, Whidbey Island sea-kayaking outfitter and Zen wilderness guide Kurt Hoelting embarked on a yearlong experiment: He traded his car and air transportation for a kayak, a bike, and his own feet, traveling a radius of roughly 60 miles. His resulting book, Circumference of Home, explains how the rest of us can become more aware of the miracles of ordinary life in the soil right beneath our feet. Presented by People for Puget Sound.

Advance tickets are $10 at www.brownpapertickets.com or 800/838-3006. Visit www.pugetsound.org for more information.


**just for fun!  UW Com's very own Ralina Joseph:
The President in the Media Revolution: Ralina Joseph
Thursday, May 6, 2010 | 7:30 – 9pm
Location: Downstairs at Town Hall, enter on Seneca Street
The fourth and final installment of the Town Hall/University of Washington Communication Department series, "The Revolution is Here: How Digital Media and Awakened Citizens Are Changing the World," features Ralina Joseph, Assistant Professor, Department of Communication, and Adjunct Assistant Professor, Departments of American Ethnic Studies and Women Studies. Each program in the four-part series has zeroed in on a different “top story”; tonight’s topic is post-racial and racist Internet images of Barack Obama. How have perceptions of his mixed-race African American identity affected his presidency? Series supported by the True-Brown Foundation.
Advance tickets are $5 at www.brownpapertickets.com or 800/838-3006, or at the door beginning at 6:30 pm. Downstairs at Town Hall; enter on Seneca Street. Town Hall members receive priority seating.
LEARN MORE:
About Joseph