The Sound Green

     There is a large network of individuals that are readily available for contact on public areas of the internet.  With the growing number of social media users, and new marketing tactics to tap into that population, my objective was to introduce or expand some of those concepts to volunteerism and environmental communication.  Ultimately, to implement a strategy which would frame the organization’s visibility as appealing to isolated persons, and consequently increase the number of volunteers.  To target the strategy locally, make it easily shareable, and be personally appealing, I suggest ways for the GSP to implement social media directly on their website.  For volunteer forest stewards that wish to put in the effort to maintaining a Twitter account, I recommend an appropriate way to do so.  Finally, I create a Facebook fan page for Camp Long, which is undergoing governmental review but has the potential to be a template for all Seattle Parks pages.  While not everything has worked out as anticipated, these efforts thusfar have driven more traffic to the GSP website.